Can hate be something we love?
You might remember this brilliant campaign by Honda when they introduced the new Diesel Engine that supposedly had fewer emissions and wouldn't hurt our planet as much as other engines. It's an ad from 2009, and although this
You can’t find meaning in the dictionary.
When I first came to the US, as a student in high school, I played this game with myself where I had to figure out the meaning of at least a new word per week, without ever checking
WE’RE RUNNING OUT OF REAL SCARCITY.
I bet there's an app for that, but as you may know, now there's a word to describe why scarcity has been used as one of the most effective sales tactics in digital marketing; FOMO, you know
THERE ARE TWO KINDS OF PEOPLE IN THIS WOLRD.
I moved to Minnesota in the middle of one of their worst Winters, when people started talking about Polar Vortex, and I started noticing the effect negative Fahrenheit had on people; some would stay home and others would
MAKE IT TILL YOU FAKE IT.
A few years ago I decided it was more important to learn how to ask questions than to find answers. Of course, the answer is what we all look for, but if you don't know how to ask,
BE SO GOOD THEY FORGET YOU EXIST.
If there’s one thing I think all software and apps should do, is to make us forget we’re using their platform and just let it feel like this is how the world is. It’s like driving a car;
Copywriting as a Second Language
Study hall. A class that didn't really make sense to me. You would sit in the cafeteria and do nothing sometimes. Some kids would nap