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JP

THESE ARE SOME OF THE TOOLS
I USE TO GROW MY BRAND
AND YOU SHOULD TOO

EXPLORE THESE PAGES TO SPEED UP YOUR BUSINESS GROWTH

Have you ever wondered how they do it? How the big online marketers manage to be great without hiring a big team to do the job?

On this page, I reveal some of the secret tools you need to free yourself and focus on what you’re great at: running your business.

What I present here are tools I’ve used, and if anything new comes up, I will test before recommending to you. Because even though some of these tools pay me an affiliate fee every time someone purchases through my link, I’m not in the Affiliate business and your trust is my reward.

Many of these tools are free and for the paid ones, you should take advantage of the trial period most of them offer. Enjoy. Test. Use. Grow your business.

WEBSITE HOSTING

BLUEHOST

IF YOU HAVE A BUSINESS, YOU NEED TO BE ONLINE. IF YOU’RE ONLINE, YOU NEED A WEBSITE HOSTING. THINK OF IT THIS WAY: IF YOUR WEBSITE WAS YOUR OFFICE, THEN YOUR URL IS YOUR STREET ADDRESS, YOUR THEME AND DESIGN IS YOUR BUILDING ARCHITECTURE. THE LOT YOUR OFFICE WAS BUILT ON IS YOUR HOSTING COMPANY. AND IT’D BETTER BE ONE YOU CAN TRUST, THAT HAS A TEAM OF WEB DEVELOPERS TO ASSIST YOU, WITH FREE DOMAIN, FREE WEBSITE BUILDER AND FOR THE PRICE OF A CHEAP CUP OF COFFEE A MONTH.

SO GET YOUR COFFEE. BUT FIRST, BLUEHOST.

BUILD YOUR EMAIL LIST

CONVERTKIT

YOU THROW A PARTY, YOU THINK OF EVERYTHING, FOOD, DRINKS, MUSIC, EXCEPT… NOBODY SHOWS UP BECAUSE YOU FORGOT TO INVITE PEOPLE. THAT’S WHY I USE CONVERTKIT AS MY LIST BUILDER. IT’S MUCH MORE THAN JUST A TOOL TO SEND EMAILS, IF YOU THINK ABOUT IT. SO TRY IT FOR FREE AND WITH EVERYTHING YOU’RE GETTING, I’M SURE YOU WILL FIND ONE MORE REASON TO CELEBRATE. AND WHEN YOU DO, PLEASE, DON’T FORGET TO INVITE ME TO YOUR PARTY.

CREATE YOUR ONLINE COURSE

TEACHABLE

YOU’VE HEARD THEM SAY, “THOSE WHO CAN’T DO, TEACH”. HERE’S WHAT I THINK ABOUT THAT: I TEACH, SO YOU CAN DO. BUT EVEN MORE, NOW I CAN DO AND I CAN TEACH. THAT’S WHY I USE TEACHABLE ON MY WEBSITE. HAVE YOU SEEN THE PAGE LEARN ON THIS WEBSITE YET? CHECK IT OUT, I CAN TEACH YOU COPYWRITING, BUT I CAN ALSO TEACH YOU HOW TO CREATE YOUR SCHOOL, IF THAT’S WHAT YOU WANT. WE’RE ALL TEACHERS AND WE’RE ALL STUDENTS, RIGHT? TRY TEACHABLE FOR FREE AND GET FAMILIAR WITH THE PLATFORM SO YOU CAN EASILY LAUNCH YOUR COURSE WHEN YOU CHOOSE TO.

MANAGE YOUR SOCIAL MEDIA

CLOUD CAMPAIGN

IF YOU ASK ME FOR ONE TIP ON HOW TO GROW YOUR FOLLOWING ON SOCIAL MEDIA, IT WOULD BE THIS: BE PRESENT. BUT WHAT IF YOU HAVE MORE THAN ONE ACCOUNT? WHAT IF YOU MANAGE OTHER PEOPLE’S ACCOUNTS, TOO? WHAT IF YOU DON’T HAVE TIME TO POST EVERYDAY? WHAT IF YOU WANTED TO SHARE CONTENT ON A REGULAR SCHEDULE ON MULTIPLE ACCOUNTS? WHAT IF YOU TRIED CLOUD CAMPAIGN AND THEN I WOULD SEE IF YOU STILL HAD MORE QUESTIONS I COULD HELP YOU WITH? I BET YOU WILL LIKE IT. FOLLOW MY ADVICE ON THIS ONE. TRY IT FOR FREE AND SEE WHAT YOU THINK.

MEET THE APP FOR MEETINGS

DEMIO

I PROBABLY DON’T HAVE TO EXPLAIN THE IMPORTANCE OF A SOFTWARE LIKE DEMIO TO YOU, BUT IF YOU’RE STILL HAVING TROUBLE CONNECTING TO PEOPLE ALL OVER THE WORLD, SPENDING MONEY ON GAS AND FLIGHTS TO MEET YOUR TEAM AND CLIENTS, THEN MAYBE I NEED TO EXPLAIN MORE THAN JUST WHAT THIS APP WILL DO FOR YOU. TRY THE FREE VERSION FIRST, AND IF YOU NEED TO UPGRADE, IT’S BECAUSE YOU ARE GROWING AND IT WILL MAKE SENSE TO SPEND A FEW BUCKS TO SAVE TIME.

MANAGE YOUR PROJECTS

TRELLO

IT WOULD BE CONTRADICTING NOT TO RECOMMEND TRELLO TO YOU, SINCE THIS WHOLE WEBSITE WAS ONLY POSSIBLE THANKS TO THE POWER OF PROJECT MANAGING A REMOTE TEAM. IT’S INTUITIVE, EASY TO USE AND IT MAKES IT HARD TO PROCRASTINATE ON YOUR PROJECTS ONCE YOU KNOW EXACTLY WHAT TO DO AND WHAT’S BEEN DONE. I MEAN, PROCRASTINATION IS STILL ALIVE AND KICKING, AND IF THAT’S ONE OF YOUR ISSUES, THIS APP AND MANY OTHERS I RECOMMEND WILL BE LIFE CHANGING. THERE… I JUST CHECKED THE BOX ON ANOTHER TASK DONE AT THE TOOLS PAGE CARD. NEXT!

EDIT VIDEOS FOR SOCIAL MEDIA

MOJO

YOU MIGHT BE OLD ENOUGHT TO REMEMBER, BUT A FEW YEARS AGO, YOU HAD TO HIRE AN EDITING HOUSE TO DO THE THINGS THIS APP CAN DO FOR YOUR VIDEOS. YES, ON YOUR PHONE. I THOUGHT ABOUT CREATING A VIDEO TO EXPLAIN HOW IT WORKS USING THE APP, BUT IT’S SO SIMPLE AND EASY TO USE THAT YOU ARE WASTING TIME READING THIS. GO DOWNLOAD IT ON YOUR PHONE RIGHT NOW AND THANK ME LATER.

DESIGN YOUR POSTS

CANVA

YOU’VE HEARD A PICTURE IS WORTH A THOUSAND WORDS. BUT WHAT IF YOU WANT TO SHARED BOTH? I SUE CANVA TO MAKE WORDS AS BEAUTIFUL AS THEY SOUND. IT’S EASY TO DESIGN YOURSELF AND TO UPLOAD TO INSTAGRAM, FACEBOOK, TWITTER, PINTEREST, OR EVEN JUST TO SEND A MEME ON WHATSAPP. AS A WRITER, I WOULD SAY DESIGN IS HALF THE GRAMMAR. MAKE YOUR WORDS LOOK AS GOOD AS THEY SOUND. MAYBE I SHOULD HAVE DONE THIS POST ON CANVA.

SEND VIDEO EMAILS

BOMBBOMB

LET’S GET PERSONAL. SERIOUSLY, A GREAT PART OF MY BUSINESS IS BUILT ON AN EMAIL LIST. BUT WE ALL KNOW WHEN WE RECEIVE AN EMAIL THAT WASN’T REALLY FOR US, RIGHT? MAYBE YOU OPEN ONE TIME AND THEN YOU START READING AND IF THE MESSAGE DOESN’T REALLY SPEAK WITH YOU, NEXT TIME YOU MIGHT NOT EVEN OPEN THE EMAIL. BUT WHAT IF YOU RECEIVED A VIDEO MESSAGE WHERE I SAY YOUR NAME AND YOU REALIZE I ACTUALLY SPENT TIME GOING THROUGH WHAT MATTERS TO YOU? WHAT ARE THE CHANCES YOU’RE GOING TO RESPOND? WHAT ABOUT NEXT TIME YOU SEE AN EMAIL FROM ME? THEY MADE IT SO EASY TO SEND VIDEO EMAILS, THEY EVEN INTEGRATED WITH GMAIL. TRY IT, CLICK ON THAT BUTTON AND SEND ME AN EMAIL TO LET ME KNOW WHAT YOU THINK.

ALLOW PEOPLE TO SCHEDULE ON YOUR CALENDAR

ACUITY SCHEDULING

IF THERE’S ONE THING I DON’T HAVE TIME FOR ANYMORE IS TO SEE IF I HAVE TIME ON MY CALENDAR TO BOOK A CALL. NOT BECAUSE I’M SO BUSY YOU WON’T FIND TIME, BUT BECAUSE YOU ACUITY SCHEDULING DOES A MUCH BETTER JOB THAN I DO. SO ALL I HAVE TO DO IS LINK MY CALENDAR TO THE APP AND SHARE MY ACUITY LINK SO ANYONE CAN FIND A WINDOW AND BOOK A TIME THAT WORKS FOR THEM. THEN I CAN EVEN LINK THE SPOTS TO ANY PLATFORM I WANT THE MEETING TO BE ON, IN MOST CASES, I USE ZOOM. WHAT ABOUT YOU? TRY ACUITY FOR FREE AND SINCE WE’RE TALKING ABOUT CALENDARS, HAVE YOU BOOKED YOUR CALL WITH ME YET?

MESSAGE THE PEOPLE WHO VISIT YOUR WEBISTE

RIGHT MESSAGE

RIGHT MESSAGE INTEGRATES YOUR WEBSITE WITH YOUR EMAIL MARKETING DATABASE, LIKE CONVERTKIT, IN MY CASE. SUBSCRIBERS COMING BACK TO YOUR SITE WILL BE OFFERED WHAT’S BEST FOR THEM INDIVIDUALLY AND NOT TREATED LIKE STRANGERS. WHEN A NEW VISITOR SHOWS UP, RIGHT MESSAGE UNCOVERS WHO THESE PEOPLE ARE AND WHAT THEY NEED FROM YOU. SO BASED ON WHO SOMEONE IS AND THEIR PAST INTERACTION WITH YOU, RIGHT MESSAGE CAN HELP SALES CONVERTING MUCH BETTER THAN BEFORE. DON’T BELIEVE ME? TAKE ADVANTAGE OF THEIR FREE TRIAL TO CHOOSE THE BEST FEATURES FOR YOUR BUSINESS.

SAVE AND SHARE FILES

DROPBOX

LET’S SAY MY WEBSITE WON THE OSCARS AND I HAD TO GO ON STAGE TO RECEIVE THE STATUE. I WOULD CRY AND THEN BEFORE THE MUSIC STARTS PLAYING TELLING ME TO GET OFF THE STAGE, I WOULD READ MY SPEACH AND I WOULD SAY “I WANNA THANK DROPBOX”. SERIOUSLY, THIS WEBSITE WOULD NOT HAVE BEEN BUILT WITHOUT DROPBOX, WHICH ALLOWED ME TO SAVE BIG FILES, AND SHARE WITH THE TEAM OF DESIGNERS AND DEVELOPERS WHO WORKED WITH ME, AND OF COURSE, WHOSE NAMES I WOULD ALSO MENTION ON MY SPEACH… AND LAST, BUT NOT LEAST, I THANK THE ACADEMY.

LISTEN TO YOUR BOOKS

AUDIBLE

IF YOU HAVE ADHD LIKE ME (AND WHO DOESN’T THESE DAYS?), THEN YOU PROBABLY HAVEN’T READ AS MANY BOOKS AS WISH LATELY. LAST YEAR, I BROKE MY RECORD AND THANKS TO AUDIBLE, I CONSUMED 54 BOOKS. IT LITERALLY CHANGED MY READING HABITS AND MOST BOOKS NOW HAVE A WHOLE NEW WAY OF CREATING AN EXPERIENCE TO THEIR READERS INTEGRATING AUDIO, PRINT, AND DIGITAL. I CAN’T RECOMMEND ENOUGH AND I KNOW IT CAN CHANGE MORE THAN JUST YOUR READING HABIT, IT CAN CHANGE YOUR CONVERSATIONS, TOO. CLICK ON THE TRY AUDIBLE BUTTON AND RECEIVE A BOOK I AM GIVING YOU FOR FREE.

MAEK NO TYOPS

GRAMMARLY

AS A COPYWRITER, I STILL MAKE MISTAKES THAT CAN COMPROMISE MY MESSAGE. NOT ONLY TYPOS BUT ALSO BECAUSE AS YOU MAY KNOW, ENGLISH IS MY SECOND LANGUAGE, SO I TRY MY BEST NOT TO MAKE ANY GRAMMAR OR PUNCTUATION MISTAKES AND GRAMMARLY HAS BEEN A GREAT HELP. I RECOMMEND STARTING WITH THE FREE VERSION, IT MIGHT BE ALL YOU NEED. FOR ME, THE PAID VERSION IS WORTH EVERY PENNY. AND YOU CAN INSTALL IT ON YOUR GOOGLE CHROME BROWSER.

LOOKING FOR QUIZ? HERE'S THE ANSWER

OUTGROW

ARE YOU CRAZY ABOUT QUIZZES AND SURVEYS LIKE ME?

  1. ( X ) YES. I TAKE QUIZZES EVEN WHEN I’M SLEEPING.
  2. (    ) NO. IS THIS A SURVEY?
  3. (    ) WHO ISN’T? MAYBE THAT’S THE QUESTION

I’VE CREATED MANY INTERACTIVE CONTENT AS A COPYWRITER AND I’VE TAKEN COUNTLESS ONES MYSELF, AND THE RESULT IS ALWAYS FUN. THERE ARE MANY TOOLS OUT THERE YOU CAN CHOSE FROM, BUT I RECOMMEND OUTGROW BECAUSE YOU CAN CREATE INTERACTIVE AND PERSONALIZED CONTENT, FROM CALCULATORS TO SURVEYS, QUIZZES, AND EVEN CHATBOTS. MAYBE THAT’S WHY THEIR CUSTOMER SERVICE IS ONE THE BEST I’VE INTERACTED WITH.

EXPLAIN WITH VIDEO

LOOM

I WORK WITH A REMOTE TEAM AND WITH A LOT OF CLIENTS ONLINE. SO HAVING A PLUGIN LIKE LOOM JUST MAKES MY LIFE EASIER. I DON’T HAVE TO EXPLAIN MYSELF OVER AND OVER… ALL IT TAKES IS RECORDING A VIDEO EXPLAINING WHATEVER I’M TRYING TO SAY, RECODING MY SCREEN, MAKING NOTES ON THE VIDEO AND SO MUCH MORE. IF YOU’RE NOT SURE HOW TO USE IT, LET ME KNOW AND MAYBE I CAN SEND YOU A VIDEO.

HIRE A FREELANCER

FIVERR

THIS IS A PLATFORM I CONFESS MANY PEOPLE WILL BE SURPRISED I RECOMMEND. BUT I DO. BECAUSE I KNOW NOT EVERYONE CAN AFFORD THE BEST FREELANCER, WHO MIGHT ALSO BE BUSY AND WON’T DELIVER ON TIME, AND SO MANY CHALLENGES THAT HIRING AND BEING A FREELANCER BRINGS TO THE WORLD OF ENTREPRENEURS, NOT TO MENTION WHO TO TRUST, HOW TO DEAL WITH PAYMENTS AND THE LIST GOES ON. SO NOT ONLY DO I RECOMMEND LOOKING FOR A FREELANCER ON FIVERR, BUT IF YOU’RE A FREELANCER, I BELIEVE YOU SHOULD ALSO OFFER YOUR SERVICE THERE.

EXPLAIN THE NAVIGATION

WALKME

IF YOU HAVE AN ONLINE BUSINESS THAT YOUR CUSTOMERS NEED TO KNOW HOW TO NAVIGATE YOUR WEBSITE, THEN YOU SHOULD INSTALL WALKME APP ON YOUR BACKEND. IT’S SIMPLE AND IT MAKES YOUR WEBSITE LOOK SIMPLE, TOO. IT’S GREAT TO EDUCATE FIRST TIME USERS WHAT TO DO ON YOUR WEBSITE OR SOFTWARE. TRY IT. IF YOU’RE NOT SURE WHERE TO CLICK, PERHAPS I COULD USE IT ON MY WEBSITE, TOO.

EXPERIENCE TRAVEL LIKE A LOCAL

AIRBNB

WAIT, WHAT? ARE YOU SAYING AIRBNB IS A TOOL TO GROW MY BUSINESS? WELL, I HONESTLY DEBATED THIS ONE WITH MYSELF, BUT I DID THE MATH AND YES, IT IS. IF YOU’RE A ENTREPRENEUR, YOU TRAVEL A LOT. BECAUSE YOU CAN, AND BECAUSE YOU SHOULD. AND IF YOU’VE NEVER EXPERIENCED STAYING AT A HOME INSTEAD OF HOTEL ON A BUSINESS TRIP, I HIGHLY RECOMMEND YOU’D TRY IT. THE OTHER REASON I THINK AIRBNB IS A TOOL TO GROW YOUR BUSINESS IS BECAUSE YOU CAN BECOME A HOST, AND LIKE MANY PEOPLE I KNOW, YOU CAN FUND YOUR ENTREPRENEURIAL LIFE WITH THE PASSIVE INCOME YOU MAKE RENTING YOUR SPACE THERE.

JUST SO YOU KNOW, WHEN YOU BOOK THROUGH MY LINK, YOU GET A $40 DISCOUNT ON A HOME AND A $15 WHEN YOU BOOK AN EXPERIENCE WORTH $50 OR MORE.

ACCEPT AND MAKE PAYMENTS

PAYPAL

DO YOU REMEMBER WHO’S ON THE 20 DOLLAR BILL? IT’S BEEN A WHILE SINCE I’VE SEEN ONE. PAYPAL IS SUCH AN EASY WAY TO RECEIVE AND MAKE PAYMENTS I DON’T EVEN REMEMBER HOW THE WORLD USED TO BE BEFORE I DOWLOADED THE APP AND ADDED THE OPTION FOR PAYMENTS ON MY WEBSITE. THERE’S MORE, YOU CAN ALSO OFFER YOUR CLIENTS AN OPTION TO SPLIT THE PAYMENT IN MONTHS USING PAYPAL CREDIT. THAT IS MORE MONEY ON YOUR SALES AND LESS ON HEADACHE MEDICATION.

NEVER LOSE YOUR KEYS AGAIN

TILE

WHO NEEDS AN APP THAT HELPS YOU FIND YOUR KEY OR YOUR WALLET? NOBODY, RIGHT? NOBODY EXCEPT MAYBE YOU AND I, OF COURSE. EVERYBODY ELSE KNOWS EXACTLY WHERE THEY LEFT THEIR KEYS AND WALLET AND WHAT THEY DON’T UNDERSTAND IS THAT OUR KEYS AND WALLETS MOVE. SERIOUSLY. I PUT THEM DOWN AND THE NEXT TIME I NEED THEM, THEY ARE NOT WHERE I LEFT. BUT WITH TILE, I DON’T HAVE TO MAKE UP STORIES OF CREDITCARD THEFT OR BLAME THE CLEANING LADY, I SIMPLY LOGIN AND FIND THEM.

TRANSFER MONEY ABROAD

TRANSFERWISE

AS MUCH AS I LOVE MAPS AND RESPECT THE HISTORY OF THE WORLD, WE ARE NOT TIGHT TO OUR LANDS AS OUR ANCESTRIES WERE. WE ARE CONNECTED TO FRIENDS, FAMILIES AND ESPECIALLY BUSINESSES FROM ALL CORNERS OF THE WORLD AND AT THE SAME TIME, OUR BANKS DON’T SEEM TO HAVE EVOLVED. YES, YOU CAN USE PAYPAL AND EVEN YOUR LOCAL BANK, BUT SO FAR, NOTHING BEATS THE CONVERSION RATES AND FEES. YOU DON’T BELIEVE ME? WELL, SEND ME MONEY FROM ANYWHERE IN THE WORLD AND YOU WILL SEE. 😉