What I like best about working with JP on the Tecfil campaign, was to see how he managed to put himself in the client's shoes. Listening first, and understanding how the company works and who their main target was. By doing that, he was able to present a concept and execute an idea that not only spoke directly to their consumer in a fun way, but also set the campaign apart from the competitor's.
Not to mention how polite and easy to work with he is.
Tomas Pessoa Gurgel