JP Caruso

Creative Director Writer
jpcaruso@jpcaruso.com | +1.952.322.0662
Social Football
something about this project

This is Ester, she’s a professional soccer player who came from a favela in Brazil. She’s the Godmother of this organization, that helps girls through sports, giving them a reason to believe in the future. 

In this video, she tells her story, and invites people to join her in this project. After the program has started, the percentage of teen pregnancy has dropped tremendously, and all of the girls involved in the program are either in college now or on their way to a real career. Some even following Ester’s steps and becoming professional soccer players.