JP Caruso

Creative Director Writer | +1.952.322.0662
Shot of Espresso
Sponsoring a kid is as cheap as a shot of espresso a day.

This was another challenge from World Vison. The brief was to show how easy it is to help and sponsor kids through donations. So when they told me how much they ask, I quickly did the math and it was the same amount of money I used to spend on espressos everyday. 

Bakeries are part of Brazil’s culture. It’s like coffee shops in the US, and we all love to have at least one shot of espresso, what we call “cafezinho”, after lunch or on a break. So on this video, a well known pastor talks about this matter in a very simple way, showing how easy it is to get involved. The results were above the expected. 

Fabio Meirelles

JP was instrumental for us in a time when we just were starting out. My sister and I had a small film production company and were mainly filming weddings, but he saw something in our work and trusted us with very compelling stories he wanted to tell. A good example was when he introduced our work to an agency for a Christmas campaign for Stella Artois, a huge client - the largest beer conglomerate in the world. That kind of work is something we’ve been fortunate enough to pursue with more agencies and brands in the recent years, but back then it was one of the biggest and most challenging jobs we had done so far. I think this example shows he has a good eye and is a trusting person.

Fabio Meirelles

Film Director - Partner and founder at Irmãos Meirelles