World Vision works with families and children all over the world, who need help, financially and spiritually. And I believe that advertising can make a difference, just as much donating money can. So I donate my time to their cause.
The first spot was aired on Cinemark Theaters all over Brazil, when the movie “Tropa de Elite” (Elite Squad) was launched. We used one of the most famous quote from the first movie “You will never be” to provoke a reaction in the audience and challenge them to get involved in making these kids dreams come true.