JP Caruso

Creative Director Writer
jpcaruso@jpcaruso.com | +1.952.322.0662
Dolls
Open your eyes, your heart and your hands.

World Vision challenge me to find a way bring awareness to an issue they are fighting to change in Brazil; kids dying from poverty before they turn 5 years old. Instead of showing poor kids, and sad images that just make people turn the tv off, I suggested we should use dolls. The spot was aired nationwide on Globo tv channel.