JP Caruso

Creative Director Writer | +1.952.322.0662
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Campaign against the sexual exploitation of kids and teens in the World Cup 2014

Renas is an NGO formed by many small christian organizations together. They work like a mother organization, empowering and connecting all the NGOs associated with their projects. 

In this case, it was a very serious issue they brought me in to collaborate. My role was to create a name, a brand, a concept and a launch the campaign on a video to be presented in conferences, churches, and online as well. 

The challenge was to bring awareness about sexual exploitation of kids and teens that always happens in big events all over the world, not just in Brazil, and that had the potential to become a major issue in some of the World Cup host cities in 2014.